Chic, sophisticated and timeless are the words that I would use to describe L’AGENCE’S F/W 2019 collection.
L’AGENCE is a high-end California based women’s wear company that was started in 2008. The brand is available in 300 stores including Bergdorf Goodman, Barney’s New York, Saks Fifth Avenue and Nordstrom. The brand recently opened a flagship store on Madison Avenue in New York City. During New York Fashion Week (NYFW) I had the wonderful opportunity of sitting down with Mr. Jeffery Rudes the CEO/ Creative Director to discuss his role and what’s next for the brand.
Kia Danielle: How long have you been the CEO of L’AGENCE?
Jeff Rudes: I have been the CEO/ Creative Director for a year and a half now. I am also founding financer of the company which is over eight years old. I have been in the background for a while, now I am in the for front.
KD: How was it transitioning from men apparel to women’s wear?
JR: Being that I was in women’s wear and the founder of J Brand. It was a natural transition for me, but I enjoy both. I am very involved with the product very close to it.
KD: How would you describe the brand in your own words?
JR: It’s easy and sophisticated. The biggest thing is it is wearable. Women come in the store and they say “I can wear almost everything” and it’s true. It’s not runway it’s not tricky. You get a lot of use of the pieces. It’s timeless!
KD: I was looking at the website, and I wanted EVERYTHING!! I can tell that the pieces are interchangeable and I love that, so What is next for the brand? Any men’s collection coming?
JD: We are looking at some really great retail locations. We are entertaining some great collaborations, so we can put some special product out for our stores. Wholesale for our stores and we are looking at product expansion for 2020. It’s a lifestyle brand that’s the point of view with a very strong jean component. No men’s wear for a while, we really want to get our women’s brand going multi product line and build our European and Asian business right now.
KD: Ok, awesome thank you so much for meeting with me today. It was so nice meeting with you.
JD: Thank you so much, nice meeting with you as well.
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